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MESHIRIA CHAN

Key visual - Version A

JANE GOODALL INSTITUTE
CHIMPANIC

Tick-tock. Time is running out for the chimpanzee.

Chimpanzee populations have declined by 80% in the last 25 years and will continue to decline by an additional 80% in the next 30-40 years. Chimpanzees have already disappeared from 4 African countries, and are nearing extinction in many others.

Working with world-renowned artist, Edel Rodriguez, we created a powerful image that illustrates the urgency of the problem.

CITIBANK
TAX LOAN CAMPAIGN

During the tax loan season, Citibank launched a campaign ranging from print, online to outdoor.

The idea is The Citi tax season loan interest rate chain is always squeezed to the lowest, visually using a fist to clench the tax envelope. It is just simple and direct!

Before seeing the selected design, let's take a look of what we have presented first.